The Renew Oceans strategy leverages science, technology, and human capital to achieve our ambitious goals.
Regions challenged by plastic pollution share a variety of systemic infrastructure, financial, and attitudinal hurdles that our approach aims to overcome.
A lack of adequate waste management infrastructure can mean that locals are not provided central or strategically placed opportunities for waste disposal, making retrieval of waste nearly impossible. And in densely populated areas, this problem persists cumulatively by the minute, as rigid and soft plastic waste builds on land and in the water and becomes part of the local landscape in these regions.
Adding to the infrastructure issues is the absence of community awareness of proper waste disposal practices. Coupled with cultural practices that can be at odds with cleanup strategies, the plastic pollution problem—especially soft plastic pollution—becomes even worse.
Recycling of solid plastics like water bottles is a prevalent practice. However, soft and flexible plastics carry little or no market value due to lack of incentives and accessible conversion infrastructure. As a result, local waste pickers do not collect these materials.
Renew Oceans will focus on all plastics for our project, innovating in three key areas to achieve our goals: Collection, Conversion, and Community.